references and testimonials

Hi Becky,

just a quick note to say how great it has been working with you over the past 4 years. You have delivered some great work that has built consistently from the first Revolution campaign back in December 2005.
One of the key things that has stood out for me is that although you are always focussed on delivering fantastic creative work, you fully understand the market and the business realities and pressure that we face.
For me as well, being able to work directly with the creative team and you in particular really helps ensure that there is really understanding of the brief and campaign objectives.
Hope we can work together in the future, but in the meantime ñ all the best in the deep South West!

Cheers
Steve

Steve Robertson
Head of Marketing, SEAT UK
www.seat.co.uk

Becky,
Just a quick farewell note to say thank you for contributing to some excellent years for DL4B marketing.

The headline stats are great enough by themselves, but don’t tell the full story of what we’ve acheived... year on year we’ve spent 20% less, but delivered nearly 60% more quotes and 50% more sales!

There have been terrific achievements on all fronts. To name just a few that stand out for me.
* Great planning, testing and learning and refining to drive efficient performance across the board
* Innovation and creativity that permeates all our products and media lines

Superb van TV campaign that is outperforming every else at RBSi (and any other TV activity in this category that Nunwood is tracking)

Award-winning tradesman DM not to mention all of the many, many other excellent DM and email pieces produced
* Huge breakthroughs on stretch activity with our personal lines friends in Bromley, especially on Landlord
* Cracking the Moneysupermarket issue
* Great leaps in our SEO performance - page one for the vast majority of the main terms
* Building great relationships with all of the agencies and internal teams

Job Done!
John

John McKenzie
Marketing Manager, Direct Line for Business

Good luck Becky.
I would like to add my thanks for everything that you have done and continue to do at Geronimo. You have been a strong and reliable leader for your department and were the first (and probably only) person we found that was able to take on the role so effectively.

Julian

Julian Dodds
Chairman
Geronimo

Awards

professional experience

Heading up Electrolux, Inferno's second largest account, I nurtured a pan-European campaign from concept to delivery of all 185 elements in 4 months! Client facing position, working with a talented team of writers, designers and art workers.
Other brands worked on at Inferno: AEG, Hellmann's, Bertolli, Nokia

Heading up the creative department, I was tasked to raise the standard of all creative and promote new emphasis on integrated creative thinking throughout the agency. Oh, and build a department from scratch and win awards whilst I’m at it! I worked across the whole client-base, liasing with clients and figure-heading new business alongside the M.D.
As Creative Director, I have been a driving force in its transformation over the last 6 years. It has changed from a ‘safe sales promotion’ agency into a giant-killer (having consistently beaten bigger, more established agencies in competitive pitches). The agency has doubled in size and totally changed it’s offering - I leave it as a continuing success story and one I am very proud of.

Key client details:     

Direct Line Pitch win June 2006 - All BTL communications including DM, inserts, online and press
Direct Line for Business - TTL comms - TV, press, DM and online
SEAT Pitch win December 2005 - Full TTL support for brand and specific model campaigns
Nestle Purina BTL for all pet brands - integrated campaigns including Sales Promotion, DM, POS and experiential
Ambi Pur BTL, experiential roadshow and online
Radox Pitch win June 2007 - Brand and BTL for all SKUs - on and offline including viral marketing
Motability Pitch win December 2006 - Brand and dealer support - press, experiential and online

Senior member of the creative team in a highly successful, fast-growing agency. My role was concept generation and development, mentoring the younger members of my team and assisting the day to day running of the department. Working in black and white scamps I produced work for a wide variety of clients, overseeing creation, completion and presentation to client. In my time here I headed up the Disney Channel account and developed iris’ first TV campaign.

Key client details:

Puma (Global & UK) Instore POS and product display, UK press, product launches and store specific comms
Discovery Channel (EMEA & UK) DM, promotions and ATL (press and poster) campaigns
Sony Ericsson (Global, EMEA & UK) Complete ATL and TTL comms for model launch an in-store support
Disney Channel (UK) TV, press, poster and online campaigns for all channels and programmes
AMEX Financial Services (EMEA & UK) Instore and press communications
Department of Health (Adult and teens sexual health) Online, DM, partnership and experiential campaigns
Pernod Ricard Group (Global & Duty Free) Instore communications, press, poster and experiential.
Brands include: Ricard, The Glenlivet, Martell, Jamesons, Abelour
Brand guardian for Disney Channel, Department of Health and Discovery Channel

Concepts, overseeing creation and presentation of wide variety of projects and clients

Key client details:     

Kenco - Ice Cappio Concept and creation of all launch material - logo design, press, experiential
KP - Skips crisps Concepting complete promotional campaigns from press and poster to pack design.
Full BTL support for NPD launch May 2002
Wella - Viva Colour Mousse Concepting and art direction of all press and poster
Wella - Shaders and Toners Concept, art direction and illustration all press. Annual campaign development and
brand spokes character development.
Wella - Vivality Concepting, art direction and overseeing £27 million launch campaign. Including press, on-pack, experiential, POS and DM to sampling packs and third party tie-ins and events
Total - Totalcard Launch material, all press, ATL & BTL
Maserati Art direction of 75th anniversary POS and tour. ATL press and TV for launch of new Spider
Jeep/Chrysler DM and press advertising
Disney/Buena Vista/Disney Consumer Products Sales promo, DM, POS and partnership marketing for properties
Brand guardian for KP, Wella, Total and Kraft.

Key client details:     

Pond’s Concept stores and services for Thai and US markets, from initial idea to research groups and launch
Unilever - Persil Service, myhome, Persil and Comfort Concepting new ‘Service’ high street store, graphics and visuals for research, DM and launch partnership integrated campaign

07/97          02/00          TMP Worldwide Clients include: monster.com, Morgan & Banks, Sydney Futures Exchange, Pizza Hut, W Hotels
04/97          07/97          DDB Clients include: St Georgeís Bank - TV, press, poster and brand development campaign
06/96          04/97          VB Concepts Clients include: Twentieth Century Fox, SOCOG, Fox Studios, Sega World, SOCOG (Paralympics)